bigspark, a leading data consultancy specialising in AI-driven innovation, has acquired Aizle.ai, the synthetic AI product and team from Smart Data Foundry. Aizle generates privacy-secure synthetic data, allowing organisations to innovate without compromising security.
Aizle uses AI to generate trusted synthetic data that removes all privacy concerns and
overcomes data and security constraints. Having grown from a small research initiative employing two data scientists to an 8-strong division, Aizle now counts household names and enterprise businesses as clients, the Financial Conduct Authority (FCA), Central Bank of Ireland, and the Department for Business and Trade.
The technology eliminates data privacy risks and security barriers, enabling financial institutions to unlock the full potential of their data.
Robin Bradley, CEO at bigspark, says, “The acquisition marks a significant step forward in our commitment to unlocking growth and opportunity for businesses to deliver tangible results. Aizle’s expertise in financial data and its cutting-edge synthetic data platform perfectly complement our capabilities. Together, with the best talent in the data/ai space we will drive greater innovation, security, and efficiency in AI-powered data solutions.”
Aizle was developed by Smart Data Foundry, part of the University of Edinburgh, to create large-scale synthetic datasets using AI-driven ‘synthetic agents.’ This allows organisations to generate high-quality data where real data is unavailable, biased, or constrained by privacy regulations. By delivering synthetic data, Aizle unlocks innovation in areas previously deemed too challenging or costly to explore. Furthermore, Aizle’s synthetic data offers a risk-free alternative to real-world data, removing privacy risks and other associated challenges.
Kate Hughes, Director of AI Advisory at bigspark, says, “The acquisition of Aizle is to be celebrated, reflecting a new technical capability for businesses through cultural alignment. Aizle in Gaelic means ‘spark’, it is natural for Aizle and bigspark to come together to ignite growth.”
“The acquisition of Aizle by bigspark is a significant opportunity for Aizle to thrive in an environment that is perfectly aligned with its innovative capabilities.” says Dougie Robb, CEO of Smart Data Foundry. “bigspark’s expertise and resources will provide Aizle with the fertile ground needed to explore new horizons and expand its impact. We are confident that under their stewardship, Aizle will continue to push the boundaries of synthetic data applications, driving forward solutions that benefit both businesses and society.”
By joining forces, bigspark and Aizle will accelerate innovation in AI-driven data solutions. bigspark, the UK’s fastest-growing data solutions consultancy, works with leading clients, including eSure, Natwest and Barclays. With the acquisition of Aizle, bigspark enables all organisations to adopt AI, realise rewards, share governance across ecosystems, and provide safety, through literacy and evidence. The combination of synthetic data with bigspark’s unique Responsible AI approach wraps AI in regulatory context and guardrails to give industry the control, certainty and reliability it craves as a basis for innovation.
For more information, visit:
bigspark: https://bigspark.ai/
Aizle: https://aizle.ai/
About bigspark
bigspark is the trusted advisor for businesses looking to unlock the full potential of data and AI. In a world where staying ahead of technology is essential, we empower organisations with the expertise needed to turn data into a competitive advantage. Our team of engineers, developers, and consultants adapt to your unique challenges, helping you harness AI and data to drive innovation, accelerate growth, and uncover new opportunities. We don’t believe in off-the-shelf solutions—only bespoke strategies that deliver real, measurable impact.
That’s why some of the world’s biggest companies, including NatWest, Barclays, and eSure, trust bigspark to provide the innovation, credibility, and value that outpace even the biggest competitors. Our commitment to delivering tangible results has earned us a place on The Times’ Top 100 Fastest Growing Private Companies in 2024.
Aizle
Aizle is a leader in AI-driven synthetic data, working with enterprise clients like the FCA,the Central Bank of Ireland, and the Department for Business and Trade. From a small research initiative, it has grown into a 15-strong division at the forefront of synthetic data innovation.
Unlike traditional approaches, Aizle’s AI-powered ‘synthetic agents’ generate complex datasets without real data, eliminating privacy risks and bias. This enables organisations to test prototypes, train AI models, and power innovation sandboxes safely.
With regulators urging businesses to reduce reliance on real data, Aizle is helping industries – from finance to energy and telecoms – embrace synthetic data as a faster, safer alternative.
